PR & Media Marketing Manager

Duties:

Public Relations and Media Management:

• Develop and implement PR strategies to promote the company’s positive image and brand.
• Build and develop relationships with media representatives, influencers, and other key stakeholders.
• Prepare and distribute press releases, media information kits, and other communication materials.
• Respond to media inquiries and manage communication during crisis situations.
• Monitor and evaluate the effectiveness of PR campaigns and provide recommendations to improve marketing activities.

Corporate Social Responsibility and Event Management:

• Develop and implement CSR initiatives aligned with the company's values and business objectives.
• Oversee the organization of volunteer programs, community relations, and charity events.
• Organize events, conferences, seminars, and press conferences on behalf of the company, establishing relationships with media representatives at these events.
• Collaborate with NGOs and public organizations to develop and monitor the impact of social responsibility activities.

Media and Marketing Activities:

• Track tasks based on the commercial calendar and obtain product lists on time.
• Prepare creative briefs and align advertising campaigns with the strategy.
• Coordinate photo shoots, leaflets, and other design works for organizing radio/TV spots and preparing advertising materials.
• Organize video shoots for events and handle media-related tasks in connection with media plans.
• Manage the preparation of TV and radio broadcasts, and the organization of special events and marketing campaigns.
• Conduct media analysis to increase the visibility of the company and its products, and manage the advertising budget.

Communication and Reporting:

• Set KPIs to measure the progress of public relations and marketing campaigns and assess their impact.
• Analyze the effectiveness of marketing strategies and tactics and make necessary adjustments.
• Regularly prepare reports for the evaluation of marketing and PR activities.
• Ensure communication and collaboration with internal and external stakeholders.

Creative and Strategic Approach:

• Generate ideas for creative marketing campaigns and conduct brainstorming sessions.
• Create a media plan for the company, select appropriate advertising channels, and ensure effective management of the budget.
• Prepare strategic marketing plans for events, promotions, and other special projects.

Requirements

• Bachelor’s degree in Public Relations, Marketing, Communications, Journalism, or a related field.

• 5+ years of proven experience in public relations, media management, or marketing.
• Demonstrated success in managing PR campaigns, media relations, and crisis communication.
• Experience in corporate social responsibility (CSR) planning and execution.
• Proven background in event planning, from concept through execution.
• Hands-on experience with media production (e.g., video shoots, radio/TV advertising).
• Experience managing advertising budgets and conducting media analysis.

• Excellent verbal and written communication skills.
• Strong relationship-building skills with media representatives and influencers.
• Skilled in preparing press releases, media kits, and official statements.
• Confident handling crisis communication and high-pressure PR situations.

• Ability to develop and implement integrated PR and media strategies.
• Experience with marketing campaign planning (especially events, promotions).
• Proficient in creative briefing, content creation, and brand storytelling.
• Understanding of KPIs and analytics for evaluating PR/marketing success.

• Strong project management and event coordination abilities.
• Ability to collaborate with NGOs and plan CSR initiatives aligned with brand values.
• Experience in managing community outreach and volunteer programs.

• Knowledge of TV/radio spot production, video shoots, and photoshoots.
• Familiarity with graphic design processes and creative tools
• Ability to liaise with designers, photographers, and production teams.

• Proficiency in media monitoring tools, Google Analytics, and marketing performance tools.
• Familiarity with social media platforms, digital advertising, and content scheduling tools

• Creative thinker with a proactive and strategic mindset.
• Detail-oriented and organized with strong project management skills.
• Team player with the ability to collaborate cross-functionally.
• Capable of managing multiple priorities and tight deadlines.
• Resilient, adaptable, and able to handle high-stakes communication.
• Fluent Azerbaijan & English languages

Note: Interested candidates may apply by sending their resume to [email protected], with “PR & Media Marketing Manager” mentioned in the subject line. Only shortlisted candidates will be contacted for the next steps in the recruitment process.