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About us

Get to know us better!

Vision

Our vision is to be a trusted brand in the local retail market that employees are passionate to serve, and customers love to shop in.

Mission

Our mission is to provide our customers with a unique shopping experience by serving them with quality, affordable prices and a wide selection of products.

Management

Chief Executive Officer

Jaime Teixeira

Jaime Teixeira

Chief Executive Officer

Management

Vugar Hajiyev

Vugar Hajiyev

Chief Financial Officer

Zaur Garayev

Zaur Garayev

Chief Commercial Officer

Anar Mustafayev

Anar Mustafayev

Chief Human Resource Officer

Aynura Seyidova

Aynura Seyidova

Marketing Director

Ewan McMahon

Ewan McMahon

Operations Director

Denis Smirnov

Denis Smirnov

Operations Director

Lucian Spataru

Lucian Spataru

Operations Director

Sabuhi Abdurahmanov

Sabuhi Abdurahmanov

Director Of Logistics And Distribution Center

Eldar Musayev

Eldar Musayev

IT Director

Shahriyar Hasanverdiyev

Shahriyar Hasanverdiyev

Internal Audit Director

Andrey Ostafichuk

Andrey Ostafichuk

Data & Analytics Director

Faig Ibrahimov

Faig Ibrahimov

Director of Department for Fresh Food products

Aziz Abbasov

Aziz Abbasov

Director of the Department for dry food products

Sanan Nazarov

Sanan Nazarov

Director of the Department for Fruit and Vegetable products

Esra Dinc Ilgaz

Esra Dinc Ilgaz

Director of Expansion Property Department

Mirsubhan Mirza

Mirsubhan Mirza

Director of HR Compliance & Reward HR Department

Garakhan Shirinli

Garakhan Shirinli

Director of Risk, Business Processes & Internal Control Department

Orkhan Bashirov

Orkhan Bashirov

Director of Financial Planning & Controlling Department

Rashad Imanov

Rashad Imanov

Director of Control & Investigation Department

Values

What we stand for and how we behave

Our quality standards

Vibrant, comfortable store environment

  • Innovative store design
  • Wide spacious aisles
  • Modern wide cash desks to enhance the checkout experience

Excellence in-store standards

  • Impactful displays of well merchandised fresh products with the highest quality
  • Well organized fully stocked displays
  • Trusted hygiene and food safety
  • Clear promotional and price message

Best in service

  • Knowledgeable team members trained and motivated to give excellent service
  • Always happy and willing to help

Corporate values

Integrity

At the core of our business stands the unshakeable commitment to integrity. For us, it means doing what is right. Every time. All the time. 

Profitability

We generate profits for the benefit of our shareholders and the society at large. In fact, it is today’s profit that lays the foundation of the sustainable business and serves for maintaining the competitive edge.

Entrepreneurship

The world around is constantly changing, so we often have to operate in ambiguity. We seek new opportunities and are ready to take bold steps – do things and go places others don’t dare to.

Quality

The outside world will always judge us by the quality of the product or service we deliver. And the quality of our work is directly proportional to the dedication and professionalism of our staff.

Collaboration

When we work as one team across departments, business units, and countries we produce phenomenal results.